The Princess Margaret Cancer Foundation

Road Hockey to Conquer Cancer – Social Assets

Road Hockey to Conquer Cancer is the world’s largest road hockey fundraiser, bringing together thousands of participants each year to raise millions for life-saving research at Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world.

During the COVID pandemic, the physical event was unfortunately cancelled. However, I was tasked with reigniting the excitement for the event’s return. I designed a series of engaging social media assets to build anticipation for the first year back as an in-person event. These assets aimed to inspire participants, patients, and road hockey enthusiasts, ensuring a triumphant and enthusiastic return to this beloved fundraiser.