The Princess Margaret Cancer Foundation

Journey to Conquer Cancer – Event Assets

The Journey to Conquer Cancer brings thousands of people together to raise funds for cancer research at Princess Margaret Cancer Centre, one of the top 5 cancer research centers in the world. The event is a day of community, family, and fun, with children and dogs encouraged to join.

I had fun illustrating a beloved family dog, a Golden Retriever, as the event’s mascot. This character, named Hope, became a real-life mascot at the event, delighting participants of all ages. Adults and children alike were thrilled to meet Hope, who featured prominently on kids’ t-shirts, colouring sheets, keychains, social posts, and more.

In addition to creating Hope, I designed the start and finish line gantry banners, event digital screens, caps, and various other assets to enhance the experience for all participants. Through these designs, I aimed to contribute to the joyous and supportive atmosphere that defines the Journey to Conquer Cancer.