The Princess Margaret Cancer Foundation

Year-End Campaign

“The Future of Cancer Breakthroughs” is a compelling campaign that highlights the transformative power of research at Princess Margaret Cancer Centre. It emphasizes how today’s breakthroughs in cancer research save lives tomorrow, showing potential donors that every contribution can have a ripple effect, leading to life-saving advancements. By connecting incredible innovations and discoveries made at The Princess Margaret to the life-changing results they enable, the campaign vividly demonstrates the profound impact of our work.

To illustrate the effectiveness of our groundbreaking research, we featured patients who are alive today because of these advancements. As the lead designer, I collaborated closely with the creative directors to develop a comprehensive suite of assets, including paid and organic social media content, out-of-home displays, print ads, and more.

The campaign garnered over 158 million impressions in total, reinforcing The Princess Margaret’s position as a powerhouse in cancer research. Furthermore, the campaign’s excellence was recognized with Gold in both the Marketing Campaign – Health Campaign and Integrated Marketing – Nonprofit categories at The Titan Health Awards in 2024.