WORK EXPERIENCE
Senior Graphic Designer
The Princess Margaret Cancer Foundation (2018 – present)
Role Highlights:
As a design lead for the Foundation’s internal creative team, I primarily support our signature fundraising events and Major Gifts. One of the most successful was a $50M Space Transformation Campaign that helped to rejuvenate the cancer centre from the inside out. I’ve also seen a 60% increase in event participation year over year and helped to establish cohesive brand standards that significantly improved brand awareness in Toronto and across Canada.
Responsibilities:
• Elevate the design direction to align with multi-million-dollar fundraising goals.
• Take the lead on all high-priority requests from the senior leadership team including proposals, pitches and impact reports.
• Champion the design of our annual report and oversee the execution of all support pieces (photoshoots, spreads and digital assets).
• Create cohesive brand guidelines for the Foundation and its national fundraising events (Ride to Conquer Cancer, Northern Pass to Conquer Cancer, Walk to Conquer Cancer, Journey to Conquer Cancer, Road Hockey to Conquer Cancer and etc.).
• Manage output on high-traffic items like event swag, exterior banners and digital screens in both The Princess Margaret Cancer Foundation and Cancer Centre.
• Provide guidance and support around our Asian donor market.
• Work with copywriters to develop conceptually strong narratives and assets across all mediums (digital, social, print and web).
• Support stakeholders at all levels with donor stewardship and reporting.
• Collaborate with communications team to craft high-profile pieces for leading news outlets and media.
• Collaborate with web developers on website updates
• Brief external suppliers, vendors and collaborators.
• Assist in coordinating and maintaining a library of graphics, media, digital records, and other brand content using existing naming and filing conventions.
Senior Graphic Designer
MPP Marketing Group Inc. (2006-2018)
Role Highlights:
I oversaw the design of marketing materials from concept to completion, collaborating with clients to create visually engaging concepts aligned with their brand identity. I also developed impactful marketing materials for individual and franchise restaurants, including Pizzaville, Pizzaiolo and Mamma’s Pizza, that resonated with their target audiences.
Responsibilities:
• Managed flyer and menu updates, ensuring client satisfaction and maintaining professionalism.
• Designed customized wall murals for stores, enhancing the dine-in experience.
• Communicated effectively with clients to understand needs and deliver work within scope and budget.
• Created menus, posters, packaging, and restaurant signage to boost foot traffic
and revenue.
• Developed booth designs and materials for trade shows, driving lead generation in the U.S. market.
ENTREPRENEURIAL EXPERIENCE
Founder/Designer/Maker
Two Little Dwarfs Jewellery (2015-present)
Summary:
After graduating from OCAD University, I founded Two Little Dwarfs Jewellery, a handmade jewellery business named after my two tweenie Dachshunds. My artisanal pieces reflect a deep dedication to craftsmanship and creativity. With a presence in prestigious showcases like the One of A Kind Show, Craft Ontario Shop, AGO Shop, Toronto Outdoor Art Fair, and NYC Jewelry Week, each piece I create embodies the love and artistry that define my work. Explore my collection at www.twolittledwarfs.com.
Responsibilities:
• Design and create jewellery collections, including wax carving, fabricating and polishing.
• Illustrate backdrops and photograph pieces for promotional materials.
• Build and maintain an e-commerce store on Shopify.
• Prepare and develop applications for retail shops, galleries and shows.
• Design booth and packaging for craft shows, and organize necessary supplies.
• Set up booth on-site at exhibitions.
EDUCATION
Certificate of Social Media Strategy
University of Toronto, School of Continuing Studies
Bachelor of Material Art & Design
OCAD University – Majored in Jewellery/Metalsmithing
Diploma of Digital Media Arts
Seneca College – Majored in Multimedia
DESIGN SKILLS
• Branding
• Colour Theory
• Typography
• Print and Digital Design
• Photo Retouching
SOFTWARE
• Photoshop
• InDesign
• Illustrator
• XD
• After Effects
• Microsoft Office
OTHER PLATFORMS
• Asana
• Canva
• Mailchimp
• SharePoint
• Shopify
• Teams
SOFT SKILLS
• Creativity
• Collaboration
• Communication
• Empathy
• Organization
• Strategy
• Team Player
• Time Management
LANGUAGES
• English
• Cantonese
• Mandarin